Primary Trade Area

Drive time analysis is useful when understanding impact from one region or store to another, but it is not as accurate in identifying the constraints of the actual PTA for Silsbee as defined by the polygon for the Silsbee PTA. Drive time based trade areas are often used to analyze trade area characteristics and are useful for comparisons of proposed sites against both existing store locations, as well as, other prospective site locations. Drive Time Map 3 reflects the boundaries of a 14 minute drive time from downtown Silsbee, and captures approximately 65% of the customer samples (and is also included within the Appendix). The actual drive time analysis for Silsbee illustrates the obvious influence of Loop 96 Bypass, and also of State Highway 92 north of Silsbee. The chart and table below show the number of samples that are captured by separate drive time geographies.

 

CONCENTRIC RING ANALYSIS

Traditional concentric rings are another method used to quickly analyze trade area characteristics, but are not as accurate in identifying existing constraints of the actual PTA for Silsbee. Retailers use concentric rings studies for quick comparisons of both existing stores and prospective new site locations. Using a concentric ring analysis, a 6.5 mile radius from downtown Silsbee captures approximately 65% of the customer samples and corresponds to the adjoining 6.5 Mile Radius Map. Many retailers still rely on concentric ring data to analyze trade areas, and although this methodology is not as accurate as customer derived delineation it can still be used for quick reference and comparison purposes. Demographic analysis of concentric ring trade areas are useful, but these assume a consistently even population distribution and do not take into account such factors such as natural boundaries, demographic shifts, manmade barriers, shopping patterns, drive time impacts and other geographic factors. The chart and table below show the number of samples that are captured by each geography.

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Silsbee Economic Development Corporation

590 North 6th Street

Silsbee, TX 77656