CONCENTRIC RING ANALYSIS
Traditional concentric rings are another method used to quickly analyze trade area characteristics, but are not as accurate in identifying existing constraints of the actual PTA for Silsbee. Retailers use concentric rings studies for quick comparisons of both existing stores and prospective new site locations. Using a concentric ring analysis, a 6.5 mile radius from downtown Silsbee captures approximately 65% of the customer samples and corresponds to the adjoining 6.5 Mile Radius Map. Many retailers still rely on concentric ring data to analyze trade areas, and although this methodology is not as accurate as customer derived delineation it can still be used for quick reference and comparison purposes. Demographic analysis of concentric ring trade areas are useful, but these assume a consistently even population distribution and do not take into account such factors such as natural boundaries, demographic shifts, manmade barriers, shopping patterns, drive time impacts and other geographic factors. The chart and table below show the number of samples that are captured by each geography.
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Silsbee Economic Development Corporation
590 North 6th Street
Silsbee, TX 77656